![]() ![]() “People are not flowing capital," Trujillo said. In an effort to narrow the funding gap, Trujillo's L’Attitude Ventures announced last month that it closed its first institutional fund - raising more than $100 million with several financial services heavyweights, including JPMorgan Chase and initial investments from Trujillo Group and Bank of America. "They're a great place to make money because they are growing and there's very little capital going there.” Latino-led businesses "are a great source of growth in the United States," Trujillo said. This disparity was also seen in 2020 when less than than 1% of the top 500 VC and private-equity deals involved Latino-owned businesses, a study from management consulting firm Bain & Company showed. startups and companies with Latino founders received around 2% of venture capital funding in 2021. ![]() (Al Seib/Los Angeles Times via Getty Images)ĭata from Crunchbase shows that U.S. ![]() Janie Isidoro, owner of My Corazon, a Latino business in downtown Hanford, CA, helps a customer. ![]()
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